Chanel Watches For a Long Time

    The first imitation Chanel watch, named 'Premiere', debuted in 1987. The first model of the Chanel J12 watches line was introduced in 2000.
    In 2005, Chanel designers introduced the J12 line into the area of fine jewelry timepieces – they developed the jewelry watch that was equipped with the tourbillion. Chanel asked experienced Swiss Cheap Chanel Watches makers to develop the exclusive 'CHANEL O5-T.1' movement.
    In 2006, the line was joined by Chanel J12 Haute Joaillerie set with 597 baguette-cut diamonds, followed by the creation of the Chanel J12 Tourbillon Haute Joaillerie. In 2007, Chanel launched its first J12 GMT model.
   In 2008, Chanel initiated the partnership with Audemars Piguet, who developed the 'J12 calibre 3125', equipped with an innovative automatic movement – CHANEL AP – 3125, the fusion of the AP 3120 movement and Chanel 'J12' ceramic.
   In 1981, Chanel launched a new eau de toilette for men, Antaeus. In 1983, Karl Lagerfeld took over as chief designer for Chanel. He changed Chanel's fashion lines from the old lines to shorter cuts and eye capturing designs. During the 1980s, more than 40 Chanel boutiques were opened up worldwide.By the end of the 1980s, these boutiques sold goods ranging from US$200-per-ounce perfume, US$225 ballerina slippers to US$11,000 dresses and US$2,000 leather handbags. Rights to Chanel cosmetics and fragrances were held by Chanel only and not shared with other beauty producers and distributors. As Lagerfeld took charge as chief designer, other designers and marketers for imitation Chanel worked on keeping the classic Chanel look to maintain the Chanel legend. Chanel marketer Jean Hoehn explained, "We introduce a new fragrance every 10 years, not every three minutes like many competitors. We don't confuse the consumer. With Chanel, people know what to expect. And they keep coming back to us, at all ages, as they enter and leave the market." The launch of a new fragrance in honor of the late Coco Chanel, Coco, in 1984 maintained success in the perfumery business with Chanel.In 1986, the House of Chanel struck a deal with watchmakers and in 1987, the first Chanel watch made its debut. By the end of the decade, Alain moved the offices to New York City.
   In the 1990s. Chanel's boutique on Rodeo Drive in Beverly Hills, California.The company became a global leader in fragrance making and marketing in the 1990s. Heavy marketing investment increased revenue. The success of the Maison de Chanel brought the Wertheimer family fortune to $5 billion USD. Product lines such as watches (retailing for as much as $7,000 USD), shoes, high-end clothes, cosmetics, and accessories were expanded. Sales were hurt by the recession of the early 1990s, but Chanel recovered by the mid-1990s with further boutique expansion.