There's a song by British pop singer Mika called Big Girl, You Are Beautiful, celebrating the sexiness of larger ladies. It could also be a title for the changes finally happening in the fashion industry.
For ages now feminists and culture critics have made the case that the fashion industry fosters unattainable expectations of women, and that anyone bigger than a supermodel has been left out in the cold, having to settle for frumpy, dowdy clothes from plus-size stores. This is certainly true, but the good news is, it is changing. No longer is it a contradiction to be plus-sized and stylish.
It's useful to remember that at its highest level, the fashion industry is all about putting on a show. The tall and willowy look favoured in fashion models partly reflects the fact that this body type is well-suited to the performance aspect of a runway show. It is as theatrically unrealistic as a glamorous set on a Broadway show or in a Hollywood movie. In their runway shows, major fashion designers set the trends and looks for the season, and these trends make their way down through the clothing industry through ready-to-wear collections and imitations created for hip stores for middle-class consumers like H&M.
On the other hand, it is still true that for years it was hard for women with larger body types to find clothes that embraced their need for more than just comfort and utility. However,Cheap Designer Clothing, it's fair to say that the fashion industry, despite its flaws,In Fashion Store, is working harder than ever to develop looks for full-figured women that are designed to flatter their figure and reflect the most important contemporary trends. This change in attitude is reflected in popular television programs like Project Runway, where contestants have held design challenges featuring plus-sized women, and Americas Next Top Model, which has featured plus-sized models in recent seasons.
Shopping for plus-size clothing isnt the depressing chore it used to be. First of all, the fashion industry is putting more energy into creating looks that are designed for bigger sizes, while still reflecting the current styles and trends. Also, there are more options than ever for plus-sized consumers, partly because of the internet. Its withing everyones reach to research trends online, and then literally shop the world from the comfort of your own home, finding styles and clothing lines that capture todays trends while being suited to your particular size and shape.
What you wear affects your sense of self-worth and attractiveness. After many decades of feeling left out, full-figured women are finally starting to see that fact acknowledged by the fashion industry, and can more easily than ever find clothes that make them feel stylish and elegant.
One of the best ways of understanding the fashion industry is to perform research that allows you to begin to understand what audiences are responding to. That is why the role of a fashion researcher is vital in the Fashion industry. It is also a very interesting job because you can learn about different audience habits and get some real insight into the depths of the fashion industry/ Sunday, September 09, 2012
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Those who are interested in applying for Fashion Market Researcher Jobs in Fashion Agencies should be aware of why it is such an important job. Market research can either make or break a campaign. If it is inaccurate or too generalist then upcoming fashion gurus will not be sufficiently aimed with the tools that will help them succeed.
Jobseekers who wish to take on this role should look at the typical work activities of a market researcher and asses their skills against each activity. This will help them establish whether they are suitable for the job. For example, market researchers are expected to write reports and deliver presentations. This means you need to have strong communication and interpersonal skills in order to catch the attention of important people in the agency and update them about current trends.
Fashion Industry brands struggle without a substantial amount of research behind them. Trying to enter this industry without the knowledge and know how will certainly limit your options and you could potentially end up spending a large amount of money on limited campaigns.
Market researches spend their time looking into audience analysis. Firstly,Online Shoes Sale, they need to find out exactly who they want to target and give justifications as to why it will be beneficial to the company. Moreover,Replica Fashion Store, they need to conduct a fair amount of research into people's habits and requirements. Getting feedback on existing products is a good way to do this in order to plan the structure of an advert. The fashion industry has lots of different sectors and very specific audiences and people that need to be reached out to and dealt with.
One of the most important tasks that a fashion market researcher would do is to look into current trends. They need to be bang on target with their style predictions. This involves investigating what forms of advertising are making the biggest impact on fashion gurus and what competitors are doing in their campaigns. Competitor analysis can be very useful because it can help to determine a gap in the market and inform advertisers about the things they should avoid. For example, they need to make sure that their products are original and are not just copies of other designs.
If you think you are up to the challenge and have a keen eye for spotting the next fashion trends then this could be the ideal role for you. The next step would be to look into job specifications and entry requirements to decide whether you are ready to apply for the role.
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