From the times Printing technology has been introduced, Posters have been widely used by all society across the world. Posters in India played a very important role in several forms of communications both the pre British era and after. The use of Posters for displaying events, marketing or propaganda had been widespread a proof of which can be seen in the past in the Indian history.
Posters played a great role in spreading messages across Kingdoms of India but the most widespread use of Posters in India began during the Indian struggle for independence. The national movements such as Non-Cooperation moment, the revolt of 1857 or the National Congress movement of complete independent had Posters play a very important role in giving the desired propaganda for the movements.
The famous Bhagat Singh trial had Posters as a great means to pass messages to general public about national spirit of throwing the British rule and forming a complete independent state India. Even the relatively non violent movements of M.K. Gandhi such as Swadesh, Non cooperation and Jail bharo revolution had posters play an important part in their execution.
Post independence Posters in India where typically used for propaganda of electoral candidates of this newly formed democratic country. Till date the use of Posters has great significance in the political results in India. Posters are often used for propaganda in University elections as well small time association elections to make the electoral aware of the candidates filling for the post.
The rise of Bollywood also has traces of posters which have been used to market and promote the movie both inside the cinema and streets that are meant for public announcements. Often movie posters where struck with glue on walls to make people aware of the latest movies being screened in their local theaters. Several bolly-wood movie posters have become as a part of national treasure due to their art form. Thus Posters in India today are more recognized by famous boll-wood movie posters that are released with much fan fare across social media sites to gain word of mouth for the movie.
The modern day interior designs and wall dcor trends place posters as an important wall of wall dcor in India. Several people not only like the posters from great Hollywood movies but also like of cartoons, humor and vintage advertisement posters of the west that were seen in various travel magazines of the past.
The use of Posters for advertising of products is also traced back to the times when new fashion magazines were introduced in India. Several leading brands such as Pearls, Coco Cola,Online Shoes Sale, Bata footwear used them in advertising over magazines as well as in store display advertisement to create massive brand awareness and recall value associated to their products.
Thus Posters in India have a rich history and shall continue to be a part of this ever growing economy both from advertising, propaganda point of view as well as the dcor and design point which is a truly upcoming trend in India.
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